Quick Summary

We collect basic details (name, optional email, country, age range) and light confidence questions to personalize your experience.
We use analytics and crash reporting to improve reliability; we don’t sell data or use it for ads.
We share data only with providers needed to run the app (Firebase, AWS, Google Cloud, Apple/Google for sign-in and purchases, Sentry).
Data is encrypted, stored securely, and deleted if you close your account or after 12 months of inactivity.
EaseUp is for users aged 13+.
You can access, correct, or delete your data by contacting help@easeup.app.

1. Who We Are

EaseUp is operated by EaseUp Software Limited, based in:

Innovation Hub
Gate Avenue – South Zone
Unit GA-00-SZ-G0-RT-14
Dubai, United Arab Emirates

Contact email: help@easeup.app

2. Information We Collect

Personal Information

Name
Age range (e.g., 25–34)
Country
Email (optional)

Sensitive Information

General onboarding questions about social confidence (e.g., “what type of person are you at a party?”). We do not collect medical information or provide diagnoses.

Usage Data

App usage analytics
User-generated content (e.g., completed challenges, notes)
Device information (model, OS) for diagnostics
Crash/error reports

Tracking Technologies

We use cookies and similar tracking technologies for analytics, functionality, and crash reporting.

3. How We Use Your Information

Create and manage accounts
Personalize the app experience
Assess confidence levels
Support user-generated content
Improve features through analytics
Ensure reliability
Process in-app purchases
Provide customer support
Security and fraud prevention
Crash reporting
Send notifications (push/email)

No advertising: We do not use your data for third-party advertising.

4. Legal Basis for Processing

Where applicable (e.g., GDPR/CCPA principles), we rely on:

Consent (e.g., optional information, notifications)
Performance of a contract (to deliver the EaseUp app and features)
Legitimate interests (analytics, crash reporting, improving services)
Legal obligations (where required by law)

6. International Data Transfers

Your data may be stored and processed in the United States and other countries where our providers operate. We use appropriate safeguards such as encryption and secure transfer protocols.

7. Data Retention

If you close your account, we delete your data immediately.
If you are inactive for 12 months, we may delete your data.
Some information may be retained if required by law.

8. Security

We use encryption, secure transport (HTTPS), and access controls to protect your data. No security measures are perfect, and we cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the right to access, correct, delete, or restrict processing of your information. You can manage some information in the app or email us at help@easeup.app.

10. Children’s Privacy

EaseUp is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If we discover such accounts, we will delete them.

11. Payments

In-app purchases and subscriptions are processed by Apple App Store and Google Play. We do not process or store payment card details directly.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will be available in the app and on our website. If changes are material, we may notify you via in-app notice or email.

13. Contact Us

Questions or requests? Contact us at help@easeup.app.