EaseUp helps people build real-world confidence through small, guided social actions. We focus on clarity, kindness, and steady progress - one interaction at a time.
The best ideas are born from the need to solve a real problem. In our story, that moment came when our founder, Joel Kidd, a software engineer from the UK, began exploring a way to overcome his own social anxiety.
With guidance from his therapist, Joel discovered exposure therapy, a method designed to help you slowly become the bravest version of yourself through real life daily challenges.
After experiencing the profound impact exposure therapy had on his own life, Joel began to wonder why this method hadn’t been made more interactive or easily accessible for the countless others quietly limited by the same lack of confidence he’d once felt.
It was here that EaseUp was born, a mission that became bigger than one person and required Joel to bring together a small but mighty team, united by a shared passion to make the world a kinder and braver place to exist.
Fast forward a year and a half, our small idea has grown into a movement, a platform designed to help people all over the world face their fears, build confidence, and connect through courage.
We’re incredibly grateful you’re here and reading this and we’re excited for you to join us on this journey.
- Team EaseUp 💜