EaseUp World Tour: 30 Countries in 30 Days

After the success of our pre-order campaign, the next step was taking EaseUp’s mission global, to show that kindness and bravery can exist in every corner of the globe. So, when our first brand ambassador, Herman from @dailyrejection came to us with an idea that perfectly embodied our values and vision, we began working on a plan to make this a reality, together.

This September, we proudly came on board as the official sponsor of Herman’s biggest challenge yet: 30 countries in 30 days. The goal?

To find acts of courage, connection, and compassion across cultures, and prove that confidence is something we can all build, no matter where we are.

Filming began in October, with the series set to launch November 1st as EaseUp’s official global campaign. Throughout the journey, Herman has used our app to guide his daily challenges, each one designed to spark meaningful interaction and remind people how powerful it is to step outside their comfort zone.

This collaboration marks a major milestone for EaseUp, transforming our pre-launch idea into a worldwide movement powered by real human stories.